It means that email marketing shouldn’t be neglected and building your email list should be your top priority. Marketing agencies provide SMBs with access to top-notch marketing opportunities and opportunities, while using their internal resources more effectively. Another essential part of an effective business-to-business marketing strategy in 2022 is establishing your core value proposition and culture. Nowadays, it’s not just about surprising your customers, B2B content also wants to surprise your employees. Both B2B and B2C marketers engage in one-to-one marketing that personalizes the entire consumer experience. Today’s shoppers need a more personal connection to their business rather than a professional one. So, connecting with your potential buyers and customers…