We’ve already talked about keywords for your titles, meta description, content and, and, and. But don’t make the mistake of neglecting keywords in your social media content and hashtags. The same rules apply, they should be relevant to your content, and it’s best when they have a high search volume that indicates that people are actually searching for those keywords. According to the SEO ranking Topnotch SEO factors for 2017, content is still a very important factor in SEO ranking, along with other factors such as backlinks and RankBrain. But ultimately, it’s the content in the form of blog posts or videos that attracts users and customers in the first step of the acquisition funnel. Most websites will struggle to generate enough organic links to increase their search engine rankings.
For example, this blog post uses internal links when linking to other blog posts. You need to create a website to benefit your users and target any optimizations to improve the user experience. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our sample site and offer very different content, but the optimization themes in this guide apply to sites of all sizes and types.
Now that you know your competitors, you need to analyze your websites using advanced SEO tools. You should also study backlinks, internal links, and outbound links. After an automated analysis, you should also browse the website to compare the overall user experience. SEO refers to the process of making your site better for search engines. It’s about optimizing websites so that search engines understand the relevance value and rank it accordingly in the search results. These figures are followed by keyword optimization (40.3%) and content writing (37.5%).
You can see that keywords a user is searching for are bolded by Google in both the title tag and the meta description. The meta description on your website pages gives search engines a little more information about what your page is about. There’s still debate about whether meta descriptions can help rank keywords. Either way, you want to write your meta description with a human audience in mind that contains the main keywords of the page, because the meta description appears in the search results. Do the outreach: To speed up the link building process, you can reach out to other websites that may find your content valuable. Explain to them why a link to your content would benefit them and their audience.
Unless you know this, there’s no way you can start creating pages that rank in search engines and attract valuable traffic. It takes time, SEO knowledge and successful implementation of desired ON and off-page SEO factors to optimize your website for high search engine rankings. If the collective power of your site or the SEO of an individual page is more powerful than any other, regarding a specific search query, it ranks #1. The meta description should summarize the content of your page, as it will also appear in search engine results, along with the title tag. While it won’t help you rank higher, a well-written meta description can have a big impact on whether users decide to click or not, so it needs to be written to “sell.” Structured data is code that you can add to your site pages to describe your content to search engines so they can better understand what’s on your pages.